Benefits of Hiring a Professional Website Design Company and Why Should You Get One?
Do you know that a great-looking website with updated and trendy features can do wonders for your business, but is it something you can do on your own?
With millions of websites on the internet, your chance of getting the maximum attention of your customers and prospects gets slim if your site is not up to the mark.
But there is a smart way that can bring your business into the limelight.
Hiring a professional website design and development company in Dubai such as Axeify can help you get the competitive edge you want!
Take a look into these benefits of why you need a team of experts to build an amazing website.
Why is Web Design Agency a Good Choice for your Business?
- Creates Reliable, Responsive, and Beautiful Website
Web design firms understand the factors that make the sites credible and reliable so hiring one will be of greater benefit.
With more than 60% of the population going online when looking for products or services, having an unresponsive site is not a good idea. That’s why it is vital to design a website that loads faster on desktop as well as mobiles, ensures seamless navigation for the visitors. Only a web development company can do this efficiently.
- Can Integrate Novel Tools and Technologies
Technology is continuously evolving, makes it imperative to keep the websites updated with newer tools and plugins.
For instance, an e-commerce website development requires more skills and proficiency to get an attractive yet organized site. An adroit team of experts in an agency has more knowledge and experience of how to implement novice tools and technologies for better results.
Makes the site Optimized for Search Engines
Various aspects are involved in creating a website that can get a high ranking on search engines. It allows more people to explore your business, helps in accomplishing your business goals.
The analytical factors and details can be easier to understand with the experts in the digital marketing domain. By hiring specialists for it, you are letting more people discover your products and know about your business through the website.
Reasons for Hiring a Professional Web Development Agency
- More Knowledgeable and Competent
Web design companies have experts who are well-versed with everything that requires building a beautiful website having all the necessary functions. As they have worked with the businesses and individuals of different industries, facing every challenge thrown at them which is why they can easily create, update and solve all the related issues.
Web development companies also have the latest tools and technology to keep your website updated and make it run at a fast speed.
- Develops Quality Content
Appealing web designs in Dubai are not just the only element to take care of but crafting captivating content for your website is equally important.
Engaging content delivers your message and tells your customers about products or services in a way that inspires them to purchase from you. Web design agencies can provide quality content that truly represents your brand.
- Helps You Gain Higher Profit
A website with superb design and top-notch content works better to gain the attention of the visitors. Running a business you do not have sufficient time to manage other essential tasks. Therefore, hiring specialists not only assist you in saving your time and money but also opens new doors of opportunities.
In today’s day and age when online presence is crucial to becoming successful, neglecting to develop an updated and authoritative website can lead you to undesired consequences. Most of the prospects do online research before actually approaching you, so having a credible, fast, and beautiful website is more important than ever!
Bottom Line
Visitors tend to stay for a short time when landing on a website and what they see and feel in the first few seconds determines whether they stay or leave your site.
Axeify is a professional website development agency in Dubai that understands your requirements can help you drive more prospects to your business.
Great companies truly care for their clients.
We not only design the websites with dedication but also provide support, results in lasting relationships with our clients.
How Lead Generation is Effective for Your Business?
Driving traffic to your website is the key to a successful business. Companies having online presence generate leads in Dubai, not only get connected with the prospects but also increase brand awareness, resulting in a higher conversion rate and more sales.
In this article, a quick overview is given about why lead generation is important for your business to grow and which techniques to use for better results.
Lead Generation Strategies
Interesting Content
Attractive content is of paramount importance as it facilitates in grabbing the prospect’s attention towards your services or products. It is considered to take them to the sales funnel by appealing, educating, and finally converting to the customers.
Targeted Keywords
Using the keywords based on the target audience intent could appeal to more qualified leads. Today the businesses which are focusing on getting information about the behaviour of the target audience end up in accomplishing their goals of engaging more prospects and retaining them.
Email Marketing
Evolved for the past few years and now is one of the crucial marketing strategies that aid in reaching the audience based on their buying habits. For email marketing, you can buy leads in Dubai, communicate with the prospects, and convert them effectively.
Landing Pages
It is a strategic approach that entices the visitors and persuades them to take the desired action. It has various elements that render the information related to the product or service in a simple, clear, concise, and interesting way.
Benefits of Lead Generation
Strengthens Brand Identity
Any business is not considered good if it doesn’t have any influence on the mass. Lead generation brings a strong reputation in the relevant industry by getting you more customers.
That is why you need to be perfect and insightful for your lead strategies to become successful and effectual.
Connects With Potential Customers
Without an appropriate marketing, promotion, and other strategies, your products are ‘nothing’, even if you are offering the best at a decent price. Here buying leads in Dubai is a great option to bring new visitors, enable you to have more prospects to purchase from you.
Generates Better Return on Investment
Lead generation is a powerful marketing strategy that helps you to connect and convert your potential prospects into customers. Whether you go for paid ads or any other source, keep in mind that a strategy that serves the purpose of your business well can facilitate you to grow.
Presence on Social Media
We are living in an era where social media has become a vital part of everyone’s life, and that is the reason why social media presence is more influential than ever.
Social platforms are proved to be effective when it comes to greater exposure to the brand. Potential leads are generated through it that could be the next visitor on your page and, finally, ends up purchasing from you.
In today’s modern-day industry, generating leads in Dubai has become essential as it plays an impactful role in steering your business to the right direction for success.
How to create a landing page
From a technical point of view, there is nothing complicated in developing a landing page: it is a small, not too heavy one-page site. However, its design, content, and UX should be thoroughly developed: every small detail is important and can both attract the client, and, conversely, turn him away from the page.
There are several rules to follow to create high-converting landing pages.
One sentence. The main thing to keep in mind when designing a landing page: one landing page should be focused on only one sentence. If the page offers several options with different features, it will confuse the user where eventually his interest can be lost. For businesses that offer multiple products, it is better to make a number of landing pages for each type of product or service: this way the conversion rate will be more efficient.
In addition, it is not necessary to make the page both selling and subscriptions: the less the user has options to choose, the less chance that he will be confused and leave. It is considered that each landing page should be designed with one call to action.
Design. The attractiveness of a landing page directly depends on how it is designed. Seamless, pleasant appearance, aesthetic design-all this is important, but do not forget that the design of the landing page should be catchy. It should attract the eye and capture attention, so feel free to use bright colors and non-standard shapes.
At the same time, you should observe the measure: an overloaded design or a page that looks too flashy will only scare the client away. And of course, you should not use elements that were outdated ten years ago.
Content. The content used on the landing page must meet all the criteria for well-optimized content. And must:
- be unique
- contain the keys that will bring the page to the top of search queries;
- don’t be “over-optimized” (i.e. oversaturated keys);
- easy to read
Since the landing page is essentially the face of the product, the text on the page must look presentable. It should not contain errors and misspell, it should be clear, motivating, and convince the client to perform necessary action. You need to write such texts as simple as possible: the user does not want to reread the phrase a dozen times to understand what is being said.
A very important part of the text is the title: it should be appealing and attract attention.
The text should not just tell about the product – it should also explain why the customer should buy your product or service. For example, you can put a block on the page with the advantages of the product, a description of the benefits that a person will receive if they use the offer. In other words, it is necessary to clearly describe your competitive advantages.
Facebook Is Rolling Out A New Option In Its Optimize Text For Each Person
The setting will allow you to customize ads for each user individually.
Facebook is rolling out a new option in its automated ad setup process called Optimize Text For Each User. When activated, the setting will automatically select the title and description text for each user.
The Facebook system determines which words a user best responds to. Most likely Facebook uses several algorithms in order to predict the appropriate option, but its main task is to remember the user’s reactions in the past to achieve the best result.
This method is reminiscent of the ability to choose from several variations of the text that Facebook added back in 2019. But this version has become even easier to use, and the developers promise to increase efficiency for SEO.
Some users have already discovered the new Optimize Text Per Person setting, but Facebook has yet to report on the full launch.
What Is The Landing Page And Why Do You Need It?
Today’s marketing includes many techniques to increase sales. There are a few ways to attract attention to your business, attract new buyers and advertise your product. There is an important tool that can be used to achieve a set of goals at once and that is the so-called landing page.
What is a landing page?
When promoting your product or service, any business should follow a number of steps: from the development of the site to the purchase of advertising. This approach serves to increase awareness, disseminate information about their activities, and attract customers. An important parameter that demonstrates the success of the promotion is the conversion, which directly reports how many users of the site have completed the target action (registration on the site, subscription to news, purchase of a product or service). To increase the conversion rate, a number of tools are used, the main of which is landing pages.
A landing page is a small one-page site that is completely tailored for the client who is interested in a particular product or service.
Normally, a landing page is a single page that contains all the necessary information about a product or service.
The main purpose of landing pages is to attract the customer’s attention and motivate them to place an order or fill the lead form.
Therefore, there are certain prerequisites for landing pages: if the landing page is poorly developed, it will be challenging to increase the conversion rate.
A high-quality, converting landing page should have a catchy visual, engaging content placed in the right places within the page and a mandatory call to action, and sometimes a few of them.
To develop high converting landing page, it is important to understand how human psychology works and what techniques and moves can make a user stay longer. With all its existence, the landing page pushes a new client to become a prospect.
Well-thought-out, it must be clean, and catchy in order to trigger an interest in the person who lands on the page.
Landing pages types
There are several categories of landing pages: depending on their objectives.
A product landing page is primarily aimed at making the user purchase the product that the company sells. This type of landing page is primarily used for e-commerce stores. Such a landing page must include a description of this product, its photos, and brief information. In fact, the page is similar to the cards in online stores, only more detailed and focused on motivating the customer. The product landing page should definitely include a ” Buy ” button that sends you to the product order form, and useful information about delivery and payment.
Services. This is similar to a product landing page, the only difference is that it does not sell a product, but a certain service, that is. Instead of the product details, the landing page will you about the features of the service, and instead of the “Buy” button, it asks you to fill the form, so one of the company representatives can contact you and explain the about their services in more details
Subscription. This type of landing page is most persuading for the client: where doesn’t need to buy anything and spend money. A subscription landing page serves the purpose of convincing a person to subscribe to the company’s news or white papers, thereby entering the database of potential customers who will later be persuaded to purchase a product or service. In order for the user to successfully leave their data, the subscription landing page usually lures them with some kind of bonus: from an online course to a gift to each subscriber. The idea of getting something for free is worth sending the company your email address in return.
Brand awareness. This is rather a rare type of landing page. It usually does not contain a direct call to action, and the main purpose of its existence is for information only. It has information about new products, updates in the catalog, and innovative product models – thus attracting the attention of users. Examples of landing pages of this type are pages of new models of popular phones or newly released car lines. Usually, a branded landing page is an attribute of a large company.
It is not always the case that a company or business has only one landing page. On the contrary, most companies offer several products and services, each of which needs its own landing page, so the larger the company, the more landing pages they create. If the company operates in several areas, multiple landing pages are almost mandatory: each of the pages must be optimized for search in a specific location.
How to create a landing page
From a technical point of view, there is nothing complicated in developing a landing page: it is a small, not too heavy one-page site. However, its design, content, and UX should be thoroughly developed: every small detail is important and can both attract the client, and, conversely, turn him away from the page.
There are several rules to follow to create high-converting landing pages.
One sentence. The main thing to keep in mind when designing a landing page: one landing page should be focused on only one sentence. If the page offers several options with different features, it will confuse the user where eventually his interest can be lost. For businesses that offer multiple products, it is better to make a number of landing pages for each type of product or service: this way the conversion rate will be more efficient.
In addition, it is not necessary to make the page both selling and subscriptions: the less the user has options to choose, the less chance that he will be confused and leave. It is considered that each landing page should be designed with one call to action.
Design. The attractiveness of a landing page directly depends on how it is designed. Seamless, pleasant appearance, aesthetic design-all this is important, but do not forget that the design of the landing page should be catchy. It should attract the eye and capture attention, so feel free to use bright colors and non-standard shapes.
At the same time, you should observe the measure: an overloaded design or a page that looks too flashy will only scare the client away. And of course, you should not use elements that were outdated ten years ago.
Content. The content used on the landing page must meet all the criteria for well-optimized content. And must:
- be unique
- contain the keys that will bring the page to the top of search queries;
- don’t be “over-optimized” (i.e. oversaturated keys);
- easy to read
Since the landing page is essentially the face of the product, the text on the page must look presentable. It should not contain errors and misspell, it should be clear, motivating, and convince the client to perform necessary action. You need to write such texts as simple as possible: the user does not want to reread the phrase a dozen times to understand what is being said.
A very important part of the text is the title: it should be appealing and attract attention.
The text should not just tell about the product – it should also explain why the customer should buy your product or service. For example, you can put a block on the page with the advantages of the product, a description of the benefits that a person will receive if they use the offer. In other words, it is necessary to clearly describe your competitive advantages.
CTA. The page must contain a call to action that will directly push the client to do what you want them to do. This is a simple, but very effective psychological technique: by placing a motivating and catchy call in the imperative sentence, you will give the user a serious incentive to perform a purchase action.
Forms. The form in which you need to leave your phone number or email address is present on both selling and subscription landing pages. When creating such forms, you should follow a simple rule: the fewer fields to fill, the better. Ideally, it should consist of just one field (for example, an email address), but in some cases, this is inconvenient (often you need to know the personal data of the client), so you should think about which option in your case will be optimal. The most common forms are those with two fields: name and e-mail.
Need a new high-converting landing page or a free audit on the existing one? Get in touch!
IOS 14: What Does It Mean For Facebook Advertisers?
Nowadays, most advertisers use The Identifier for Advertisers (IDFA) to collect user data and target ads.
IDFA associates a unique random number with the user’s device, allowing advertisers to more accurately target their ads and evaluate ad interactions.
In June 2020, during the Worldwide Developers Conference (WWDC), Apple announced that with the release of IOS 14 in fall 2020 – ID will only collect data with the permission of users themselves. But Apple later postponed these changes to early 2021.
What does that mean?
Any application that wants to use IDFA must request permission from the user to transfer data. The permission request will remind you of sending a push notification. If a person agrees, they will see relevant ads matching their preferences, it will be the same amount of advertising, but on random topics, niches, interests.
Now the main challenge of the business is to convey the value of these changes and make sure that IOS 14 users agree to data transfer. And this is not easy.
For example, on Instagram, there is a setting to allow the use of data from partners to display personalized ads.
Audience Network
Audience Network allows you to place ads outside of Facebook and reach your audience through mobile apps, games, and websites on mobile devices.
Restrictions on the collection of IDFA will lead to the fact that advertising on the network will be less relevant.
For most advertisers, apart from mobile app ads, which are quite rare in using the Audience Network (although Facebook strongly recommends using it), there will be no significant loss in performance.
Campaign optimization
How does the Facebook ad campaign optimization algorithm work? Facebook tracks what people make purchases or other actions on your website or mobile app within a given targeting. The algorithm then automatically shows the ad to users who are similar to your customers. The more conversions, the more accurate the Facebook optimization algorithm will work.
Advertisers ‘ campaigns that use the Audience Network as their primary placement will no longer be able to optimize properly and find high-quality traffic. The problem is a lack of data, which affects reports in analytics systems and the Facebook Ads Manager itself. Probably, the number of conversions will not fall, just they will not be assigned to a specific source/channel.
Data on user behavior
Facebook will have significantly less information about people’s actions outside of Facebook by losing access to information that links user behavior across apps.
Retargeting
Now, without clear information about potential consumers, less personalized ads will be displayed in apps and devices. It will be difficult to determine who is being served the ad and Facebook’s algorithms will not see how it affected the decision-making conversion. Also, users will be able to allow applications to show only an approximate location instead of the exact one, as before.
Lookalike Audience
The Lookalike audience is a significant component of marketing, and it is often built from lists of the most valuable buyers uploaded as a user audience. Lookalike will take much longer to build, as there will be fewer indicators to build it. There is an assumption that most of the audience will be built on the basis of demographics and interests that provide conversion for existing campaigns.
Facebook’s own placements
Most advertisers use the placements on Facebook itself – the actual feed, Instagram, Messenger. These platforms are available everywhere: in the app or in the browser, on a mobile device or computer. Advertising on these sites will remain effective, and advertisers will be able to benefit from full clear targeting, as before. But the performance indicators may differ from the current ones.
For example, if your KPI is impressions/reach/clicks (i.e. what happens in Facebook products, not in the app), then everything will remain at the same level. And everything related to in-app actions and behavior of users inside the app will obviously sink and will depend on whether the user has given permission to collect and transfer his data.
The leaders of mobile app analytics have already given their assumptions and forecasts for the new tracking, as the changes to iOS 14 affect a very large proportion of users.
Summary
Changes in the IDFA transmission will affect both advertising in applications (e-commerce and other projects) and advertising of the applications themselves. Because ad campaigns simply won’t be able to optimize on incomplete data about user actions, and the ad itself won’t be as personalized as it is now.
How advertising campaigns will really work and how this will affect their effectiveness, we will be able to find out more precisely already in real cases after the release of innovations from Apple.
How to Increase Your ROI Through SEM?
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!