Facebook Is Rolling Out A New Option In Its Optimize Text For Each Person
The setting will allow you to customize ads for each user individually.
Facebook is rolling out a new option in its automated ad setup process called Optimize Text For Each User. When activated, the setting will automatically select the title and description text for each user.
The Facebook system determines which words a user best responds to. Most likely Facebook uses several algorithms in order to predict the appropriate option, but its main task is to remember the user’s reactions in the past to achieve the best result.
This method is reminiscent of the ability to choose from several variations of the text that Facebook added back in 2019. But this version has become even easier to use, and the developers promise to increase efficiency for SEO.
Some users have already discovered the new Optimize Text Per Person setting, but Facebook has yet to report on the full launch.
What Is The Landing Page And Why Do You Need It?
Today’s marketing includes many techniques to increase sales. There are a few ways to attract attention to your business, attract new buyers and advertise your product. There is an important tool that can be used to achieve a set of goals at once and that is the so-called landing page.
What is a landing page?
When promoting your product or service, any business should follow a number of steps: from the development of the site to the purchase of advertising. This approach serves to increase awareness, disseminate information about their activities, and attract customers. An important parameter that demonstrates the success of the promotion is the conversion, which directly reports how many users of the site have completed the target action (registration on the site, subscription to news, purchase of a product or service). To increase the conversion rate, a number of tools are used, the main of which is landing pages.
A landing page is a small one-page site that is completely tailored for the client who is interested in a particular product or service.
Normally, a landing page is a single page that contains all the necessary information about a product or service.
The main purpose of landing pages is to attract the customer’s attention and motivate them to place an order or fill the lead form.
Therefore, there are certain prerequisites for landing pages: if the landing page is poorly developed, it will be challenging to increase the conversion rate.
A high-quality, converting landing page should have a catchy visual, engaging content placed in the right places within the page and a mandatory call to action, and sometimes a few of them.
To develop high converting landing page, it is important to understand how human psychology works and what techniques and moves can make a user stay longer. With all its existence, the landing page pushes a new client to become a prospect.
Well-thought-out, it must be clean, and catchy in order to trigger an interest in the person who lands on the page.
Landing pages types
There are several categories of landing pages: depending on their objectives.
A product landing page is primarily aimed at making the user purchase the product that the company sells. This type of landing page is primarily used for e-commerce stores. Such a landing page must include a description of this product, its photos, and brief information. In fact, the page is similar to the cards in online stores, only more detailed and focused on motivating the customer. The product landing page should definitely include a ” Buy ” button that sends you to the product order form, and useful information about delivery and payment.
Services. This is similar to a product landing page, the only difference is that it does not sell a product, but a certain service, that is. Instead of the product details, the landing page will you about the features of the service, and instead of the “Buy” button, it asks you to fill the form, so one of the company representatives can contact you and explain the about their services in more details
Subscription. This type of landing page is most persuading for the client: where doesn’t need to buy anything and spend money. A subscription landing page serves the purpose of convincing a person to subscribe to the company’s news or white papers, thereby entering the database of potential customers who will later be persuaded to purchase a product or service. In order for the user to successfully leave their data, the subscription landing page usually lures them with some kind of bonus: from an online course to a gift to each subscriber. The idea of getting something for free is worth sending the company your email address in return.
Brand awareness. This is rather a rare type of landing page. It usually does not contain a direct call to action, and the main purpose of its existence is for information only. It has information about new products, updates in the catalog, and innovative product models – thus attracting the attention of users. Examples of landing pages of this type are pages of new models of popular phones or newly released car lines. Usually, a branded landing page is an attribute of a large company.
It is not always the case that a company or business has only one landing page. On the contrary, most companies offer several products and services, each of which needs its own landing page, so the larger the company, the more landing pages they create. If the company operates in several areas, multiple landing pages are almost mandatory: each of the pages must be optimized for search in a specific location.
How to create a landing page
From a technical point of view, there is nothing complicated in developing a landing page: it is a small, not too heavy one-page site. However, its design, content, and UX should be thoroughly developed: every small detail is important and can both attract the client, and, conversely, turn him away from the page.
There are several rules to follow to create high-converting landing pages.
One sentence. The main thing to keep in mind when designing a landing page: one landing page should be focused on only one sentence. If the page offers several options with different features, it will confuse the user where eventually his interest can be lost. For businesses that offer multiple products, it is better to make a number of landing pages for each type of product or service: this way the conversion rate will be more efficient.
In addition, it is not necessary to make the page both selling and subscriptions: the less the user has options to choose, the less chance that he will be confused and leave. It is considered that each landing page should be designed with one call to action.
Design. The attractiveness of a landing page directly depends on how it is designed. Seamless, pleasant appearance, aesthetic design-all this is important, but do not forget that the design of the landing page should be catchy. It should attract the eye and capture attention, so feel free to use bright colors and non-standard shapes.
At the same time, you should observe the measure: an overloaded design or a page that looks too flashy will only scare the client away. And of course, you should not use elements that were outdated ten years ago.
Content. The content used on the landing page must meet all the criteria for well-optimized content. And must:
- be unique
- contain the keys that will bring the page to the top of search queries;
- don’t be “over-optimized” (i.e. oversaturated keys);
- easy to read
Since the landing page is essentially the face of the product, the text on the page must look presentable. It should not contain errors and misspell, it should be clear, motivating, and convince the client to perform necessary action. You need to write such texts as simple as possible: the user does not want to reread the phrase a dozen times to understand what is being said.
A very important part of the text is the title: it should be appealing and attract attention.
The text should not just tell about the product – it should also explain why the customer should buy your product or service. For example, you can put a block on the page with the advantages of the product, a description of the benefits that a person will receive if they use the offer. In other words, it is necessary to clearly describe your competitive advantages.
CTA. The page must contain a call to action that will directly push the client to do what you want them to do. This is a simple, but very effective psychological technique: by placing a motivating and catchy call in the imperative sentence, you will give the user a serious incentive to perform a purchase action.
Forms. The form in which you need to leave your phone number or email address is present on both selling and subscription landing pages. When creating such forms, you should follow a simple rule: the fewer fields to fill, the better. Ideally, it should consist of just one field (for example, an email address), but in some cases, this is inconvenient (often you need to know the personal data of the client), so you should think about which option in your case will be optimal. The most common forms are those with two fields: name and e-mail.
Need a new high-converting landing page or a free audit on the existing one? Get in touch!
How To Create SEO Brief
How to create a brief for SEO
Brief – a list of questions that an agency asks the client to share before starting work. These are questions about the business, the features of the project, the product or service, the target audience, and competitors – everything that will help them to understand the essence and goals of the project. Also in the brief, the client describes what they are looking to achieve and the vision of this campaign.
The next stage is the technical task, the agency draws up the technical assignment based on the brief; analyzes the client’s feedback, and proposes specific solutions and tools. Why does an agency need a brief?
To understand the client’s business or product, what KPIs he wants to achieve, what goals to fulfill.
Estimate the scope of work and offer the competitive costs and time frame.
SEO brief Q&As
Search engine optimization service is not an easy and quite large-scale task; therefore, it is recommended to cover all possible details.
Brief top page; indicate the main data: contact person, submission date, methods of communication, company name and a link to the site that needs optimization, the project budget (you can specify a price range), and the desired time frame. SEO is a long-term job, and it’s better to work on a monthly budget or retainer. Allocate separate budgets for external and internal promotions.
It is advisable to indicate the full scope of services provided by the company. This is necessary in order to compose a more complete semantic core and advance on all user requests related to the company’s activities.
1. Goal setting. For example, to reach the top 10 search engine keywords, increase the number of unique visitors, overtake competitors in your area, go to another geolocation increase the number of leads and sales from the website, change the internal structure and make the site more convenient. If there is an understanding of the desired technical indicators and figures, for example, at least 3000 visitors per month, at least 50 applications per month, and so on, they must also be mentioned.
2. Promotion or advertisement history. Information about how and when the website was promoted earlier, who did the work, what results were achieved
3. List of keywords. This data can be available from previous vendors or was compiled by the company. Attach your document to the brief.
4. Direct competitors. It is recommended to provide links to their sites so the agency can study stats, indicators, tactics, and adverting tools to understand options for further optimization.
5. Who is the target audience for the product or service. It is ideal to describe in detail all segments of the target audience: gender, age, purchasing power, place of residence.
Overall, the brief is a fairly customized form, there are no specific requirements here. You can answer the questions in your own words. There are no special guidelines for the design either: use Word, Google Docs, Google Forms, or anything you are comfortable with.
5 Basics For Web Design and Development
A quality and UX-friendly website is number 1 in any business. A “good” website is not enough to strike out, it has to be an “immense” website to break through. Here are 5 basics for any website “must-have”.
1. User Friendly:
Focus on making a meticulously crafted website with transparent and user-friendly navigation. Make it easy for all the visitors of a website to search out particular information with a transparent navigation feature for quickly addressing their query by finding the needed information. The easily recognizable links, adaptive and accessible design with a consistent and scannable look enhance the user-friendly feature of the websites.
2. Mobile Optimized:
Make sure when creating a website it is easy to access from any smartphone. Build a website that is equally responsive on all iPad or mobile phone devices. A flexible and fluid layout would change the website’s appearance and client interface with respect to the size of the screen.
3. Unique Content:
By providing original, unique, and interesting information to the readers of the website, drive more traffic to your website and enhance your sales. Google also put the unique content website on the top rank. By the way, Axeify has experts in content writing that make use of all the tactics and tools for creating interactive and unique content.
4. SEO Optimized:
Optimization is the base of all SEO practices. Use of all the SEO tools and various techniques of SEO such as keyword optimization for ranking up your website on the Google search engine and other platforms. Our true and tried SEO practices and techniques have resulted in enormous client success stories.
5. Call to Action:
Making a proper position of a strong call to action would enhance a peak effect on the website visibility and as a result, reveals higher conversions. As one of the top website development companies, our team put more focus on the Call to Action for attracting more visitors to the website.
WooCommerce vs Shopify: What is Better and What’s the Difference?
W hat is the best for your store, WooCommerce or Shopify? What features and themes do they have? What platform is easier to handle? Which is cheaper: WooCommerce or Shopify? There are so many questions to ask when choosing between these two platforms. Here is the complete guide.
There are many platforms that offer online store builders, you may end up bumping into two of the top leaders in the e-commerce market today, Shopify and WooCommerce. These two have reached the top according to users’ rating and are in a long-term battle
So, you’re ready to launch your online store and looking for the right platform for your business.
Both of these e-commerce platforms are designed for users to have their own online store without the involvement of a design and development team.
What's the difference between WooCommerce and Shopify?
Shopify is a universal platform. Everything you need to start online sales is there and ready to use. You can create and publish your online store entirely through Shopify and use its handy features and apps. While it’s limited in customization and flexibility, it has everything a beginner needs.
Shopify is a standalone platform.
You can start quickly and have no problem with any hosting sites, etc. You get built-in tools to create, execute and analyze your Facebook and Google campaigns.
A comprehensive dashboard for orders, shipments, and payments. However, Shopify is a cloud-based solution that can limit your flexibility. It can be very difficult to customize Shopify-based stores for specific business needs.
WooCommerce is standalone e-commerce software. You can access the code and customize your store according to your needs, however, you will have to take responsibility for the technical aspects of your store. The main difference between WooCommerce and Shopify is that WooCommerce is free and open-source; it is a WordPress plugin. This means that you will need a hosted site with WordPress installed on it.
If you already know what WordPress is, then it’s a great tool, WooCommerce can be a pretty appealing option for you. However, if you’re still looking for the best way to build your online store, let’s take a closer look at Shopify vs WooCommerce comparison.
What you need to keep in mind when choosing and managing your online store.
When choosing between WooCommerce and Shopify, you should consider some key factors that will affect your online store performance.
Key Factors
- Available and necessary features
- Design and themes
- Customization
- User friendly
- Security
- Support
- SEO options
- Navigation
- Payment gateways
- Add-ons
- Pricing
Themes comparison between WooCommerce and Shopify
Design is an integral part of any online store, that can become the main incentive for the buyer to make a purchase.
Shopify offers 72 themes, 6 of them are free. For the rest, you will have to pay at least USD 160. They are all top-notch in terms of aesthetics, and some of them may allow you to take advantage of modern design features such as video backgrounds and parallax scrolling. Shopify templates are considered to be some of the highest quality e-commerce templates in the market.
You can also create your own templates in Shopify by accessing the theme code. Some themes may not be officially supported by Shopify. Therefore, before making any changes, you need to contact the third-party developer of the template to get help setting up and installing it. Each template has unique variations, so you can customize them the way you want and have many different color options. Plus, they are all mobile-friendly.
For a WooCommerce store, you can use any WordPress theme you like. For example, Storefront is the official open-source theme for WooCommerce. Flexible, simple, and easy to use WordPress theme with simple customizations. And it’s a free, yet reliable template for users. There are also many other premium and affordable themes from the WooCommerce range.
You will need to change the images on your own, create your own menu, select the number of products on the page, font, and color, display the products as a list of titles – and you’re done. If you want an original design, use the deep settings of the premium theme to create the look you want. There are many color and layout customization options available.
Comparison of WooCommerce and Shopify Features
Localization and languages.
Shopify uses the Langify app, which offers multiple languages and currency options for the store and checkout page for USD 17.50 / month or USD 210 / year.
WooCommerce uses the well-recommended WPML plugin to create a complete multilingual solution. It costs USD 79 the first year and USD 59 after that.
Integration with social networks.
Shopify integrates seamlessly with Facebook and Instagram. The Facebook and Pinterest apps in Shopify are free, and the Instagram integration app costs USD 14.95 per month (USD 179.4 per year)
With WooCommerce, you can get free Facebook plugins. You will have to pay for Instagram (USD 29 per year) and the Pinterest plugin (USD 79 per year).
“Wishlists” help drive the sales of repeat customers.
“Wishlist” plugins in WooCommerce are free. They allow your store buyers to create their wishlists and then share them with their followers on social media. Share wishlists can introduce your store to an entirely new customer base.
On Shopify, you can buy the Wishlists app. The price ranges from USD 14.99 to USD 99.99 per month. There is also a free data plan, however, it is limited.
All the necessary plugins that complement your WooCommerce store and make it really effective can be found in the WordPress plugin directory.
Payment options: WooCommerce vs Shopify
Both platforms offer multiple online payment gateways.
When it comes to payment integration, Shopify offers a variety of payment options that you can use to accept payments from your customers. It has a Shopify Payments payment solution (powered by Stripe) that integrates all popular third-party payment gateways: PayPal, Amazon Payments.
Fees. If you receive payment through a third-party payment gateway, Shopify charges an additional 2% fee on each transaction on top of the transaction fee charged by the payment gateway. The price ranges from 2% to 0.5%, depending on your subscription plan. Credit card rates on Shopify start at 2.9% for the basic plan.
WooCommerce’s built-in payment processing allows you to accept payments via Stripe and PayPal by default, and they’re free. You can also integrate plugins to accept credit card payments, direct bank transfer, checks or cash on delivery, Authorize.Net, Amazon Payments, or Braintree. They are not free and will cost you a minimum of USD 79 per year.
Due to its easy access to WooCommerce’s large availability of plugins, you can find tons of WooCommerce payment gateways. It even supports many regional and less popular payment services.
Fees. In WooCommerce, you are only charged a transaction fee by your bank or payment gateway. No transaction fees for your store. If you have a small store, you can use Shopify Payments, which has the same credit card rates as Stripe / PayPal. If choosing a merchant account and using a third-party gateway is critical, you’ll save a lot of money with WooCommerce.
WooCommerce support vs Shopify support
The quality of customer service at Shopify is common knowledge – you get 24/7 access to a customer advisor should you have any problems or questions. You can contact support via open chat, email, or phone.
There is also an extensive knowledge base that as solutions to common user questions and problems.
As far as WooCommerce is concerned, you can get support on the WordPress forums or WooCommerce.com. Also, there are many blogs and forums online dedicated to WooCommerce topics.
You can get third-party support from specialized agencies for an additional fee.
Overall, WooCommerce is great for completely independent people and can resolve issues by themselves, but instead looking for answers online.
SEO WooCommerce vs SEO Shopify: What's the Best
In Shopify, you can edit all SEO settings, from the meta title to 301 redirects. Shopify doesn’t give you complete freedom in which URLs you choose. If you want a blog URL, you need to use a structure like / blog/news/. For pages with normal content, you will need to use the / pages/subfolder in the URL.
To enable advanced snippets in Shopify, you either need to buy an app or dive into your store code. This is the metadata that search engines use to understand the content of your page.
For WooCommerce, you’ll need some digital deep dive again. Or you can add a simple SEO plugin and there are great free options with advanced features. Many WP plugins are available for adding rich snippets, some of them even free.
WooCommerce enables more SEO to compete with others in your niche.
Shopify vs WooCommerce Dropshipping: What's the Difference?
Dropshipping is an online business where a store does not store items in a warehouse. It fulfills orders by purchasing products from third parties and shipping them to customers.
Dropshipping with Shopify. When you create a dropshipping business, your users will be able to view products, add them to their cart, and make payments just like any other online store. Shopify also offers integration apps for some of the popular dropshipping marketplaces like AliExpress, Printify, Oberlo, and more. However, each of these marketplaces has subscription fees, shipping, and other fees.
To enable advanced snippets in Shopify, you either need to buy an app or dive into your store code. This is the metadata that search engines use to understand the content of your page.
For WooCommerce, you’ll need some digital deep dive again. Or you can add a simple SEO plugin and there are great free options with advanced features. Many WP plugins are available for adding rich snippets, some of them even free.
WooCommerce enables more SEO to compete with others in your niche.
WooCommerce vs Shopify: Which is Cheaper?
Shopify has a much more traditional pricing structure. It has a sliding scale of packages that offer users several different functions. Lite for Basic Shopify for USD 29 / month, Shopify for USD 79 / month, and Advanced Shopify for USD 299 / month.
WooCommerce is more flexible. While WooCommerce is free, it comes with additional costs including hosting, domain name, and security.
To run a WooCommerce store, you need a domain name, SSL certificate, and a WordPress hosting account.
Hosting – USD 3.95 / month – USD 47.4 per annum
SSL Certificate – USD 49.00 per year / may be free depending on the provider
Domain – USD 2 to USD 20 per year
Dropshipping with WooCommerce. With WooCommerce, you can install extensions that make order fulfillment easier. You can easily find extensions that will allow you to instantly import products, fulfill orders from your website, and more. You can even create your own e-commerce marketplace so other sellers can sell items on your site. Your supplier may have minimum order requirements, membership fees, and other fees.
While with Shopify you can immediately use your brand new e-commerce store, WooCommerce will require more optimization and proper planning and strategy depending on your business plan and goal.
How long does it take to install WooCommerce and Shopify?
Shopify will let you get your store up and running faster than WooCommerce. With WooCommerce, you will need more time to set up:
- Choose a hosting
- Buy a domain for your store
- Upload to cms WordPress site
If you have limited technical skills or starting from scratch to test, Shopify is the best option.
WooCommerce requires more hands-on skills to set it up. If you’re willing to spend more time with more technical control, WooCommerce is worth a try.
The WooCommerce Setup Wizard can help you with the basics, but it doesn’t answer more complex questions, As their model is assumed that you have a higher level of technical knowledge.
If you’re starting out selling online, Shopify sets up faster. Despite its limited scalability and functionality, it is fast and easy. If you already have a WordPress site or want to write the code yourself, give WooCommerce a try.
What is better WooCommerce or Shopify?
It depends on your expectations and goals, location of your business, and your level of technical expertise. Both WooCommerce and Shopify have many pros and cons that are relevant to you only. If you have basic technical knowledge and are familiar with WordPress and want to put more personal effort into your site, then WooCommerce is definitely your best bet. If you want to work and test if you actually like it, with limited functionality, then Shopify is better for you.
What's the difference between Shopify and WooCommerce?
Shopify is a cloud e-commerce service. WooCommerce is a WP plugin that installs on top of a WordPress website. Shopify has everything you need to start selling online, ready to go. Although it is limited in customization and flexibility, it is good for beginners. You start quickly and have no problem with any hosting platforms, etc. however keep in mind, the moment you stop your subscription in Shopify, your store will be gone.
WooCommerce is an open source standalone e-commerce software, it is a WordPress plugin. You can access the code and customize your store to suit your needs, but you must take responsibility for the technical aspects of your store, including the hosted website with WordPress installed on it.
If you already know what WordPress is, then great, WooCommerce can be a pretty appealing option for you.
Summary
Shopify is for you if you want a comprehensive all in one easy solution. This platform contains all the e-commerce features you need to quickly start, run and grow your business. You can create and publish your online store entirely through Shopify and use its handy features and apps. While Shopify takes a back seat in customization and SEO, it boasts 24/7 support that regular WP doesn’t offer.
WooCommerce is a WordPress plugin. So, you need a WordPress site. You can install the WooCommerce plugin for free, and in a few clicks you will have an online store ready to go. Its design includes a presentation ecosystem that allows you to take advantage of powerful additional features like sticky cart, pricing tables, or top product reviews. WooCommerce is free but may require additional costs including hosting, domain name, and security.
Shopify is not a content management system and is optimized for selling products only. If you want to add a lot of rich content to your site like videos, carousels, and more, along with the stuff you want to sell, then consider WordPress.
Have questions? Get in touch!