Benefits of Hiring a Professional Website Design Company and Why Should You Get One?
Do you know that a great-looking website with updated and trendy features can do wonders for your business, but is it something you can do on your own?
With millions of websites on the internet, your chance of getting the maximum attention of your customers and prospects gets slim if your site is not up to the mark.
But there is a smart way that can bring your business into the limelight.
Hiring a professional website design and development company in Dubai such as Axeify can help you get the competitive edge you want!
Take a look into these benefits of why you need a team of experts to build an amazing website.
Why is Web Design Agency a Good Choice for your Business?
- Creates Reliable, Responsive, and Beautiful Website
Web design firms understand the factors that make the sites credible and reliable so hiring one will be of greater benefit.
With more than 60% of the population going online when looking for products or services, having an unresponsive site is not a good idea. That’s why it is vital to design a website that loads faster on desktop as well as mobiles, ensures seamless navigation for the visitors. Only a web development company can do this efficiently.
- Can Integrate Novel Tools and Technologies
Technology is continuously evolving, makes it imperative to keep the websites updated with newer tools and plugins.
For instance, an e-commerce website development requires more skills and proficiency to get an attractive yet organized site. An adroit team of experts in an agency has more knowledge and experience of how to implement novice tools and technologies for better results.
Makes the site Optimized for Search Engines
Various aspects are involved in creating a website that can get a high ranking on search engines. It allows more people to explore your business, helps in accomplishing your business goals.
The analytical factors and details can be easier to understand with the experts in the digital marketing domain. By hiring specialists for it, you are letting more people discover your products and know about your business through the website.
Reasons for Hiring a Professional Web Development Agency
- More Knowledgeable and Competent
Web design companies have experts who are well-versed with everything that requires building a beautiful website having all the necessary functions. As they have worked with the businesses and individuals of different industries, facing every challenge thrown at them which is why they can easily create, update and solve all the related issues.
Web development companies also have the latest tools and technology to keep your website updated and make it run at a fast speed.
- Develops Quality Content
Appealing web designs in Dubai are not just the only element to take care of but crafting captivating content for your website is equally important.
Engaging content delivers your message and tells your customers about products or services in a way that inspires them to purchase from you. Web design agencies can provide quality content that truly represents your brand.
- Helps You Gain Higher Profit
A website with superb design and top-notch content works better to gain the attention of the visitors. Running a business you do not have sufficient time to manage other essential tasks. Therefore, hiring specialists not only assist you in saving your time and money but also opens new doors of opportunities.
In today’s day and age when online presence is crucial to becoming successful, neglecting to develop an updated and authoritative website can lead you to undesired consequences. Most of the prospects do online research before actually approaching you, so having a credible, fast, and beautiful website is more important than ever!
Bottom Line
Visitors tend to stay for a short time when landing on a website and what they see and feel in the first few seconds determines whether they stay or leave your site.
Axeify is a professional website development agency in Dubai that understands your requirements can help you drive more prospects to your business.
Great companies truly care for their clients.
We not only design the websites with dedication but also provide support, results in lasting relationships with our clients.
How Lead Generation is Effective for Your Business?
Driving traffic to your website is the key to a successful business. Companies having online presence generate leads in Dubai, not only get connected with the prospects but also increase brand awareness, resulting in a higher conversion rate and more sales.
In this article, a quick overview is given about why lead generation is important for your business to grow and which techniques to use for better results.
Lead Generation Strategies
Interesting Content
Attractive content is of paramount importance as it facilitates in grabbing the prospect’s attention towards your services or products. It is considered to take them to the sales funnel by appealing, educating, and finally converting to the customers.
Targeted Keywords
Using the keywords based on the target audience intent could appeal to more qualified leads. Today the businesses which are focusing on getting information about the behaviour of the target audience end up in accomplishing their goals of engaging more prospects and retaining them.
Email Marketing
Evolved for the past few years and now is one of the crucial marketing strategies that aid in reaching the audience based on their buying habits. For email marketing, you can buy leads in Dubai, communicate with the prospects, and convert them effectively.
Landing Pages
It is a strategic approach that entices the visitors and persuades them to take the desired action. It has various elements that render the information related to the product or service in a simple, clear, concise, and interesting way.
Benefits of Lead Generation
Strengthens Brand Identity
Any business is not considered good if it doesn’t have any influence on the mass. Lead generation brings a strong reputation in the relevant industry by getting you more customers.
That is why you need to be perfect and insightful for your lead strategies to become successful and effectual.
Connects With Potential Customers
Without an appropriate marketing, promotion, and other strategies, your products are ‘nothing’, even if you are offering the best at a decent price. Here buying leads in Dubai is a great option to bring new visitors, enable you to have more prospects to purchase from you.
Generates Better Return on Investment
Lead generation is a powerful marketing strategy that helps you to connect and convert your potential prospects into customers. Whether you go for paid ads or any other source, keep in mind that a strategy that serves the purpose of your business well can facilitate you to grow.
Presence on Social Media
We are living in an era where social media has become a vital part of everyone’s life, and that is the reason why social media presence is more influential than ever.
Social platforms are proved to be effective when it comes to greater exposure to the brand. Potential leads are generated through it that could be the next visitor on your page and, finally, ends up purchasing from you.
In today’s modern-day industry, generating leads in Dubai has become essential as it plays an impactful role in steering your business to the right direction for success.
How to create a landing page
From a technical point of view, there is nothing complicated in developing a landing page: it is a small, not too heavy one-page site. However, its design, content, and UX should be thoroughly developed: every small detail is important and can both attract the client, and, conversely, turn him away from the page.
There are several rules to follow to create high-converting landing pages.
One sentence. The main thing to keep in mind when designing a landing page: one landing page should be focused on only one sentence. If the page offers several options with different features, it will confuse the user where eventually his interest can be lost. For businesses that offer multiple products, it is better to make a number of landing pages for each type of product or service: this way the conversion rate will be more efficient.
In addition, it is not necessary to make the page both selling and subscriptions: the less the user has options to choose, the less chance that he will be confused and leave. It is considered that each landing page should be designed with one call to action.
Design. The attractiveness of a landing page directly depends on how it is designed. Seamless, pleasant appearance, aesthetic design-all this is important, but do not forget that the design of the landing page should be catchy. It should attract the eye and capture attention, so feel free to use bright colors and non-standard shapes.
At the same time, you should observe the measure: an overloaded design or a page that looks too flashy will only scare the client away. And of course, you should not use elements that were outdated ten years ago.
Content. The content used on the landing page must meet all the criteria for well-optimized content. And must:
- be unique
- contain the keys that will bring the page to the top of search queries;
- don’t be “over-optimized” (i.e. oversaturated keys);
- easy to read
Since the landing page is essentially the face of the product, the text on the page must look presentable. It should not contain errors and misspell, it should be clear, motivating, and convince the client to perform necessary action. You need to write such texts as simple as possible: the user does not want to reread the phrase a dozen times to understand what is being said.
A very important part of the text is the title: it should be appealing and attract attention.
The text should not just tell about the product – it should also explain why the customer should buy your product or service. For example, you can put a block on the page with the advantages of the product, a description of the benefits that a person will receive if they use the offer. In other words, it is necessary to clearly describe your competitive advantages.
Facebook Is Rolling Out A New Option In Its Optimize Text For Each Person
The setting will allow you to customize ads for each user individually.
Facebook is rolling out a new option in its automated ad setup process called Optimize Text For Each User. When activated, the setting will automatically select the title and description text for each user.
The Facebook system determines which words a user best responds to. Most likely Facebook uses several algorithms in order to predict the appropriate option, but its main task is to remember the user’s reactions in the past to achieve the best result.
This method is reminiscent of the ability to choose from several variations of the text that Facebook added back in 2019. But this version has become even easier to use, and the developers promise to increase efficiency for SEO.
Some users have already discovered the new Optimize Text Per Person setting, but Facebook has yet to report on the full launch.
What Is The Landing Page And Why Do You Need It?
Today’s marketing includes many techniques to increase sales. There are a few ways to attract attention to your business, attract new buyers and advertise your product. There is an important tool that can be used to achieve a set of goals at once and that is the so-called landing page.
What is a landing page?
When promoting your product or service, any business should follow a number of steps: from the development of the site to the purchase of advertising. This approach serves to increase awareness, disseminate information about their activities, and attract customers. An important parameter that demonstrates the success of the promotion is the conversion, which directly reports how many users of the site have completed the target action (registration on the site, subscription to news, purchase of a product or service). To increase the conversion rate, a number of tools are used, the main of which is landing pages.
A landing page is a small one-page site that is completely tailored for the client who is interested in a particular product or service.
Normally, a landing page is a single page that contains all the necessary information about a product or service.
The main purpose of landing pages is to attract the customer’s attention and motivate them to place an order or fill the lead form.
Therefore, there are certain prerequisites for landing pages: if the landing page is poorly developed, it will be challenging to increase the conversion rate.
A high-quality, converting landing page should have a catchy visual, engaging content placed in the right places within the page and a mandatory call to action, and sometimes a few of them.
To develop high converting landing page, it is important to understand how human psychology works and what techniques and moves can make a user stay longer. With all its existence, the landing page pushes a new client to become a prospect.
Well-thought-out, it must be clean, and catchy in order to trigger an interest in the person who lands on the page.
Landing pages types
There are several categories of landing pages: depending on their objectives.
A product landing page is primarily aimed at making the user purchase the product that the company sells. This type of landing page is primarily used for e-commerce stores. Such a landing page must include a description of this product, its photos, and brief information. In fact, the page is similar to the cards in online stores, only more detailed and focused on motivating the customer. The product landing page should definitely include a ” Buy ” button that sends you to the product order form, and useful information about delivery and payment.
Services. This is similar to a product landing page, the only difference is that it does not sell a product, but a certain service, that is. Instead of the product details, the landing page will you about the features of the service, and instead of the “Buy” button, it asks you to fill the form, so one of the company representatives can contact you and explain the about their services in more details
Subscription. This type of landing page is most persuading for the client: where doesn’t need to buy anything and spend money. A subscription landing page serves the purpose of convincing a person to subscribe to the company’s news or white papers, thereby entering the database of potential customers who will later be persuaded to purchase a product or service. In order for the user to successfully leave their data, the subscription landing page usually lures them with some kind of bonus: from an online course to a gift to each subscriber. The idea of getting something for free is worth sending the company your email address in return.
Brand awareness. This is rather a rare type of landing page. It usually does not contain a direct call to action, and the main purpose of its existence is for information only. It has information about new products, updates in the catalog, and innovative product models – thus attracting the attention of users. Examples of landing pages of this type are pages of new models of popular phones or newly released car lines. Usually, a branded landing page is an attribute of a large company.
It is not always the case that a company or business has only one landing page. On the contrary, most companies offer several products and services, each of which needs its own landing page, so the larger the company, the more landing pages they create. If the company operates in several areas, multiple landing pages are almost mandatory: each of the pages must be optimized for search in a specific location.
How to create a landing page
From a technical point of view, there is nothing complicated in developing a landing page: it is a small, not too heavy one-page site. However, its design, content, and UX should be thoroughly developed: every small detail is important and can both attract the client, and, conversely, turn him away from the page.
There are several rules to follow to create high-converting landing pages.
One sentence. The main thing to keep in mind when designing a landing page: one landing page should be focused on only one sentence. If the page offers several options with different features, it will confuse the user where eventually his interest can be lost. For businesses that offer multiple products, it is better to make a number of landing pages for each type of product or service: this way the conversion rate will be more efficient.
In addition, it is not necessary to make the page both selling and subscriptions: the less the user has options to choose, the less chance that he will be confused and leave. It is considered that each landing page should be designed with one call to action.
Design. The attractiveness of a landing page directly depends on how it is designed. Seamless, pleasant appearance, aesthetic design-all this is important, but do not forget that the design of the landing page should be catchy. It should attract the eye and capture attention, so feel free to use bright colors and non-standard shapes.
At the same time, you should observe the measure: an overloaded design or a page that looks too flashy will only scare the client away. And of course, you should not use elements that were outdated ten years ago.
Content. The content used on the landing page must meet all the criteria for well-optimized content. And must:
- be unique
- contain the keys that will bring the page to the top of search queries;
- don’t be “over-optimized” (i.e. oversaturated keys);
- easy to read
Since the landing page is essentially the face of the product, the text on the page must look presentable. It should not contain errors and misspell, it should be clear, motivating, and convince the client to perform necessary action. You need to write such texts as simple as possible: the user does not want to reread the phrase a dozen times to understand what is being said.
A very important part of the text is the title: it should be appealing and attract attention.
The text should not just tell about the product – it should also explain why the customer should buy your product or service. For example, you can put a block on the page with the advantages of the product, a description of the benefits that a person will receive if they use the offer. In other words, it is necessary to clearly describe your competitive advantages.
CTA. The page must contain a call to action that will directly push the client to do what you want them to do. This is a simple, but very effective psychological technique: by placing a motivating and catchy call in the imperative sentence, you will give the user a serious incentive to perform a purchase action.
Forms. The form in which you need to leave your phone number or email address is present on both selling and subscription landing pages. When creating such forms, you should follow a simple rule: the fewer fields to fill, the better. Ideally, it should consist of just one field (for example, an email address), but in some cases, this is inconvenient (often you need to know the personal data of the client), so you should think about which option in your case will be optimal. The most common forms are those with two fields: name and e-mail.
Need a new high-converting landing page or a free audit on the existing one? Get in touch!
WordPress vs Wix: What Is Better?
There are many platforms that you can use to create a website. However, most of them can be divided into two categories: website designers and content management systems (CMS). Wix is a great example of the first, while WordPress represents the latter.
If you are new to building websites, choosing the type of platform to use can be a daunting task. In this article we will try to answer a question that has many doubts: “Wix or WordPress?”, and compare them in below categories:
User friendly
Site Management
Performance
Security
E-commerce customization
Price
Support
SEO
Thereafter, we will summarize the benefits of using each platform, which will hopefully help you make the best decision.
It’s important to understand the fundamental differences between Wix and WordPress. As we mentioned earlier, although both platforms allow you to create websites, they are not the same solutions.
Wix is called a website builder. The website builder offer tools that you can use to create a site without touching or writing the code. This is done using a visual linker that includes pre-created elements, or “blocks”. You can add these elements to any page and arrange them as you see fit.
In recent years, the popularity of these types of platforms has increased significantly, since they allow you to create websites without any web development experience. However, there are limitations on what you can do with this website builder.
WordPress, on the other hand, is a content management system (CMS). This fancy term describes platforms that allow you to create and manage vast content, as well as all the tools you need to build the rest of your website.
WordPress is used on more than 37% of all websites. You can use it to create any type of practical web resource. We will explain why this platform is so popular and help you decide whether to use WordPress or Wix.
However, there is one important fact that you should understand before making a decision. The biggest difference between a website builder and CMS is that the latter is hosted independently. This means that with Wix, your website will be automatically saved and displayed on the platform’s own servers.
With WordPress, in order for your site to work, you need to find a hosting service and buy a relevant plan. This will require a bit more work, but it will also give you much more control over the performance, security, and optimization of your website. In addition, it’s easy to find inexpensive monthly WordPress hosting plans.
There is a version of the platform called WordPress.com (not to be confused with WordPress.org). It, like Wix, offers its own hosting and has the same limitations.
Now let’s see how Wix and WordPress come together in a direct comparison.
User Friendly
Our main criteria are how well each platform is suitable for beginners. Ideally, you should log in to WordPress or Wix and immediately start creating your project, without spending weeks or months learning.
With this in mind, Wix is simply unsurpassed in terms of being user-friendly. Once you create an account, you will need to answer few navigation questions. Based on the answers, you will be offered recommendations for creating a website. Alternatively, you can skip this part and start developing immediately. The toolbar is quite simple, allowing you to quickly find the necessary settings.
However, there are also a few features that may look a bit complicated for beginners. For example, you will probably need to review the platform’s documentation if you want to use its customer relationship management (CRM) options, as well as its marketing tools. If you have any questions, you can ask them in the help section.
Anyway, once you open the Wix editor itself, you’ll quickly understand why the platform is so popular. The Wix editor is very easy to use. You can quickly add elements such as text and images using the menu on the left, create new pages, and even integrate apps.
Wix also offers modern ready-made templates. Even if you decide to use a template, you can always change its individual parts to customize the design. With the markup and drag-and-drop features, you can easily move any elements.
Even a beginner will be able to create a nice home page for their site in just a couple of hours (or less). So, if you have never created a website before, don’t worry, you will find it easy to work with this builder.
As for WordPress, the platform can also compete for leadership in the list of the most user-friendly tools. By installing the platform on your hosting, you will get access to the WordPress admin panel. There you will see a lot of options and settings, but after a little look around, you will easily understand what each of them does.
Having a variety of options to customize your site is more advantageous. However, this means that it will be a bit more difficult for a beginner to master WordPress than Wix.
The same goes for the process of creating records and pages. You can easily create them in just a few clicks.
However, editing these pages and giving them the desired appearance is not so easy. To do this, you will have to find a suitable WordPress theme and figure out how to set it up.
Keep in mind that many WordPress themes include their own tools for creating pages. There are also plugins that add these features. In other words, if you need a Wix-like editor, but you want to stay on WordPress, it’s fairly easy to do it through plugins.
Overall, Wix is easier to use than WordPress. But when you learn the basics of working with WordPress, you will realize that it is a more flexible platform for creating websites rather than Wix.
Site Management
In this section, we will compare the site management options provided by the WordPress and Wix platforms. By “managing” we mean a whole variety of vital tasks, such as updating the site, troubleshooting, cleaning up old messages, and so on.
First, let’s look at Wix. In site management, Wix tries to make the process as simple as possible, so that the user does not need to worry about the small details. For example, you don’t have to worry about updating the platform, as it does it itself in the backend.
In addition, Wix also makes it easy to duplicate, delete, and even migrate a website.
However, once you start digging a little deeper, you’ll notice that Wix is missing some features that you may need to access in the future. For example, its search engine optimization (SEO) is not very clear:
WordPress, on the other hand, provides access to all the site management features from the very beginning. For example, it allows you to customize the URL structure, which is not possible on Wix.
In addition, you can always expand the features with additional plugins for WordPress, which in most cases are free. For example, the Yoast SEO plugin helps to improve the site’s ranking in search engines and even the readability of your content.
Overall, Wix offers a simpler website management experience. However, WordPress gives you much more options and settings, which is very important for successful website management.
Performance
In terms of performance, WordPress and Wix are quite difficult to compare, as they use different ways of hosting sites. However, let’s look at the key features.
As we mentioned earlier, Wix is a host platform. In essence, this means that you pay for access to the site builder and hosting in one plan. Wix does not allow you to make changes that may affect the performance of your site.
Instead, the Wix development team makes sure that all sites load as quickly as possible. However, during testing, we found that the Wix pages did load quickly enough. Wix provides a stable download time, due to its automatic image optimization and the use of a content delivery network (CDN).
In other words, Wix is a great option for those who do not want to deal with configuring the performance of the website themselves. The downside is that you can’t control how well your site performs, and you have limited options when it comes to optimization.
For WordPress, you can use any data plan. This allows you to choose the most appropriate options and determine exactly what performance and how many resources your website needs. For example, Hostinger offers excellent performance, and our shared hosting packages are more affordable than the premium Wix plans.
In addition, there are many other ways to improve the performance of your WordPress website. The platform does not include options such as image optimization and CDN integration by default. However, you can easily add these features by using relevant plugins.
If you are looking for more freedom in customization, WordPress takes over from Wix here. As for performance, WordPress allows you to independently monitor the performance of your website. Wix, on the other hand, will do the work for you.
Security
Ideally, whatever platform you choose, it should be secure. No one should have access to your accounts and sensitive data. However, the sad truth is that there is no such thing as a 100% secure platform.
The best thing you can do is limit your risks as much as possible by choosing a platform that has a good reputation for security. In addition, there are also ways to increase the security of your site manually (depending on what software you use).
Hosting platforms like Wix are often more secure, largely due to two factors:
Users cannot edit the basic functions of the underlying software, so there are fewer security vulnerabilities.
These platforms are self-updating, so outdated software is not a problem.
However, this does not mean that Wix is perfect in terms of security. It has suffered from serious security breaches in the past, although this is not a common scenario.
With WordPress, the situation is a bit more complicated. Because the platform serves such a large percentage of sites, it is one of the biggest targets for online attackers. After all, one small vulnerability is often enough to put millions of sites at risk, which is a strong incentive for offenders.
At the same time, WordPress itself is very secure. If you stick to secure practices, such as updating your site, plugins, and themes in a timely manner, you will significantly reduce the risks. WordPress and its community often release patches designed to protect your site from the latest threats.
In addition, in WordPress, you can experiment with advanced plugins and security settings. This allows you to strengthen the protection of your site even more. In other words, just like with performance, you can configure your site to make it as inaccessible as possible to hackers, spammers, etc.
Anyway, both offer a secure experience by default. Wix only has an advantage if you don’t want to deal with security yourself. However, WordPress sites can be much safer if you are willing to put in some effort.
Customization
In the end, whatever platform you choose, it should have enough options to create any type of website. The more site settings you have available to you, the more projects you can implement, which is very important.
Even if you plan to create a simple website, we recommend that you leave your settings open. At some point, your website may grow to the point where you feel the need to access more advanced features. You may even want to expand the scope of your business, for example, to add the functionality of an online store to your blog, portfolio, or business card site.
Wix has dedicated support when it comes to customization. It allows you to add many useful features to your sites, such as comment sections, forums, chat, and even an online store.
In addition, the platform provides a variety of design options, including themes and tools needed to customize the appearance and layout of your website.
As for WordPress, the platform gives you access to thousands of plugins and themes. You can change the interface and functionality of your website, create a unique web resource with almost any feature that you can imagine.
Finally, it’s also worth mentioning that WordPress is an open-source platform. This way, if you are technically savvy, you can edit any code, as well as change the functionality and interface of the theme beyond recognition. If you have experience in web development or happy to follow online tutorials, you can create sites with features that Wix can’t even offer.
E-commerce
Today, people are selling more and more products over the Internet. Let’s compare the possibilities that each platform offers for creating an online store. We have previously compared Shopify with WooCommerce here.
Wix allows you to add an online store to your site, but the e-commerce functionality is provided only in the paid plan. Wix e-commerce plans include all the features you need to sell products. But, when compared with other solutions, such as Shopify, this functionality is more limited.
Wix stores accept credit or debit cards, with the exception of UnionPay, which is only available to certain users. PayPal or other payments are not accepted on Wix.
On the other hand, the WordPress website builder supports e-commerce functionality, and the free WordPress WooCommerce plugin is already used by 26% of over 1 million e-commerce stores.
WordPress is a great solution for online shopping. Numerous free plugins give you a free hand. To get something like this on Wix, you’ll have to vote for a paid plan.
Price
Before you pay, it is important to understand what is included in the plan, what features you will get. Wix and WordPress use completely different approaches to pricing. Let’s get this straight.
Wix offers four paid plans for the site and four paid plans for business and e-commerce. It all starts with a basic plan. As your business grows and the number of needs increases, you can switch to more expensive plans that include more features and features.
Without the Wix basic plan, you won’t have access to branded ads at the top and bottom of the site, and you won’t be able to use your own domain name. To use Wix’s advanced features, such as e-commerce, you need to upgrade to a paid plan.
WordPress is open source. This means that everyone can use it for free. However, with WordPress, you will have to buy a domain and hosting separately. The cost varies depending on what you are looking for. HostGator for example offers affordable hosting plans.
With thousands of free WordPress themes and plugins, you’ll be able to launch a website with a minimum budget. However, if you choose to use premium WordPress themes or plugins, the price will increase accordingly.
Overall, WordPress is better priced than Wix. In addition, WordPress offers a flexible basic plan with the hosting of your choice, while Wix is limited to the number of paid plans.
Support
When you first create your website, it’s important to have a good support team.
WordPress has one of the largest communities, you can find a large library of tutorials and information with answers to almost every question.
If you use WordPress, then you need to contact your hosting provider for support.
Wix provides a dedicated support team to help its users troubleshoot any issues related to their sites. They have created tons of articles, tutorials, and videos, in addition, to support forums. Wix also offers email and phone support (you will need to make an appointment to call).
In general, the support depends on your hosting. Since Wix is also a hosting provider, it stands above WordPress in this case. However, if your hosting provides a great support team, then there is no definite winner here.
SEO
Wix allows you to optimize your site by editing page titles, meta descriptions, and various header tags. You can also easily add alt tags to images and customize the URL.
In addition, Wix offers site maps that make scanning easier and faster. Also, the Wix site is easily connected to the Google Search Console, Google Analytics, Bing Webmaster Tools, etc.
WordPress, in turn, offers all the SEO tools that Wix has. However, in addition to the tools themselves, WordPress gives you the ability to control them. The platform allows you to optimize the speed of your site and provides access to advanced indexing and scanning options.
In general, content and its quality are more important for SEO rather than the platform. But WordPress still wins over Wix. As mentioned earlier, the big advantage of WordPress is the number of plugins it offers when compared to Wix.
What is better WooCommerce or Shopify?
Advantages of Wix
Many consider Wix to be a platform for beginners only. Today, however, it offers a number of key benefits:
Incredibly easy to use.
Helps you create an attractive website with an in-built visual designer.
You get security and performance by default.
The platform offers many customization options and the ability to integrate third-party services.
If you are not sure whether to choose WordPress or Wix, we recommend using the latter option if you are looking for a tool with a simplified process of creating and managing a website. If you are new to website development and want to create a simple project, Wix is what you need.
Advantages of WordPress
WordPress accounts for a large share of the CMS market. And there are several reasons for this:
The platform is relatively easy to learn for a beginner, but it also offers many interesting options for experienced developers
Unlimited customization options thanks to open source code and an extensive collection of plugins and themes.
Lots of options to help you manage large content libraries.
Virtually complete control over the site’s security features, performance, and hosting.
Comparing WordPress and Wix is more complicated because the platforms are fundamentally different from each other. However, by now you should have the understanding of each platform that you need to make a decision.
It’s no secret that it may take a little longer to master WordPress. However, the platform offers a more professional experience while remaining beginner-friendly. If you don’t mind spending some time learning and experimenting, you’d better choose WordPress. As a result, you will get more features and will be able to create almost any type of website.
Conclusion
In order to create a website, you need to work hard. However, the right platform can make this process much easier. For example, Wix makes it easy to create simple websites with in-build template pages. But if you are going to work on a more complex project, then this platform may not be enough. This is why we are more likely to recommend WordPress.
How To Create SEO Brief
How to create a brief for SEO
Brief – a list of questions that an agency asks the client to share before starting work. These are questions about the business, the features of the project, the product or service, the target audience, and competitors – everything that will help them to understand the essence and goals of the project. Also in the brief, the client describes what they are looking to achieve and the vision of this campaign.
The next stage is the technical task, the agency draws up the technical assignment based on the brief; analyzes the client’s feedback, and proposes specific solutions and tools. Why does an agency need a brief?
To understand the client’s business or product, what KPIs he wants to achieve, what goals to fulfill.
Estimate the scope of work and offer the competitive costs and time frame.
SEO brief Q&As
Search engine optimization service is not an easy and quite large-scale task; therefore, it is recommended to cover all possible details.
Brief top page; indicate the main data: contact person, submission date, methods of communication, company name and a link to the site that needs optimization, the project budget (you can specify a price range), and the desired time frame. SEO is a long-term job, and it’s better to work on a monthly budget or retainer. Allocate separate budgets for external and internal promotions.
It is advisable to indicate the full scope of services provided by the company. This is necessary in order to compose a more complete semantic core and advance on all user requests related to the company’s activities.
1. Goal setting. For example, to reach the top 10 search engine keywords, increase the number of unique visitors, overtake competitors in your area, go to another geolocation increase the number of leads and sales from the website, change the internal structure and make the site more convenient. If there is an understanding of the desired technical indicators and figures, for example, at least 3000 visitors per month, at least 50 applications per month, and so on, they must also be mentioned.
2. Promotion or advertisement history. Information about how and when the website was promoted earlier, who did the work, what results were achieved
3. List of keywords. This data can be available from previous vendors or was compiled by the company. Attach your document to the brief.
4. Direct competitors. It is recommended to provide links to their sites so the agency can study stats, indicators, tactics, and adverting tools to understand options for further optimization.
5. Who is the target audience for the product or service. It is ideal to describe in detail all segments of the target audience: gender, age, purchasing power, place of residence.
Overall, the brief is a fairly customized form, there are no specific requirements here. You can answer the questions in your own words. There are no special guidelines for the design either: use Word, Google Docs, Google Forms, or anything you are comfortable with.
5 Basics For Web Design and Development
A quality and UX-friendly website is number 1 in any business. A “good” website is not enough to strike out, it has to be an “immense” website to break through. Here are 5 basics for any website “must-have”.
1. User Friendly:
Focus on making a meticulously crafted website with transparent and user-friendly navigation. Make it easy for all the visitors of a website to search out particular information with a transparent navigation feature for quickly addressing their query by finding the needed information. The easily recognizable links, adaptive and accessible design with a consistent and scannable look enhance the user-friendly feature of the websites.
2. Mobile Optimized:
Make sure when creating a website it is easy to access from any smartphone. Build a website that is equally responsive on all iPad or mobile phone devices. A flexible and fluid layout would change the website’s appearance and client interface with respect to the size of the screen.
3. Unique Content:
By providing original, unique, and interesting information to the readers of the website, drive more traffic to your website and enhance your sales. Google also put the unique content website on the top rank. By the way, Axeify has experts in content writing that make use of all the tactics and tools for creating interactive and unique content.
4. SEO Optimized:
Optimization is the base of all SEO practices. Use of all the SEO tools and various techniques of SEO such as keyword optimization for ranking up your website on the Google search engine and other platforms. Our true and tried SEO practices and techniques have resulted in enormous client success stories.
5. Call to Action:
Making a proper position of a strong call to action would enhance a peak effect on the website visibility and as a result, reveals higher conversions. As one of the top website development companies, our team put more focus on the Call to Action for attracting more visitors to the website.
IOS 14: What Does It Mean For Facebook Advertisers?
Nowadays, most advertisers use The Identifier for Advertisers (IDFA) to collect user data and target ads.
IDFA associates a unique random number with the user’s device, allowing advertisers to more accurately target their ads and evaluate ad interactions.
In June 2020, during the Worldwide Developers Conference (WWDC), Apple announced that with the release of IOS 14 in fall 2020 – ID will only collect data with the permission of users themselves. But Apple later postponed these changes to early 2021.
What does that mean?
Any application that wants to use IDFA must request permission from the user to transfer data. The permission request will remind you of sending a push notification. If a person agrees, they will see relevant ads matching their preferences, it will be the same amount of advertising, but on random topics, niches, interests.
Now the main challenge of the business is to convey the value of these changes and make sure that IOS 14 users agree to data transfer. And this is not easy.
For example, on Instagram, there is a setting to allow the use of data from partners to display personalized ads.
Audience Network
Audience Network allows you to place ads outside of Facebook and reach your audience through mobile apps, games, and websites on mobile devices.
Restrictions on the collection of IDFA will lead to the fact that advertising on the network will be less relevant.
For most advertisers, apart from mobile app ads, which are quite rare in using the Audience Network (although Facebook strongly recommends using it), there will be no significant loss in performance.
Campaign optimization
How does the Facebook ad campaign optimization algorithm work? Facebook tracks what people make purchases or other actions on your website or mobile app within a given targeting. The algorithm then automatically shows the ad to users who are similar to your customers. The more conversions, the more accurate the Facebook optimization algorithm will work.
Advertisers ‘ campaigns that use the Audience Network as their primary placement will no longer be able to optimize properly and find high-quality traffic. The problem is a lack of data, which affects reports in analytics systems and the Facebook Ads Manager itself. Probably, the number of conversions will not fall, just they will not be assigned to a specific source/channel.
Data on user behavior
Facebook will have significantly less information about people’s actions outside of Facebook by losing access to information that links user behavior across apps.
Retargeting
Now, without clear information about potential consumers, less personalized ads will be displayed in apps and devices. It will be difficult to determine who is being served the ad and Facebook’s algorithms will not see how it affected the decision-making conversion. Also, users will be able to allow applications to show only an approximate location instead of the exact one, as before.
Lookalike Audience
The Lookalike audience is a significant component of marketing, and it is often built from lists of the most valuable buyers uploaded as a user audience. Lookalike will take much longer to build, as there will be fewer indicators to build it. There is an assumption that most of the audience will be built on the basis of demographics and interests that provide conversion for existing campaigns.
Facebook’s own placements
Most advertisers use the placements on Facebook itself – the actual feed, Instagram, Messenger. These platforms are available everywhere: in the app or in the browser, on a mobile device or computer. Advertising on these sites will remain effective, and advertisers will be able to benefit from full clear targeting, as before. But the performance indicators may differ from the current ones.
For example, if your KPI is impressions/reach/clicks (i.e. what happens in Facebook products, not in the app), then everything will remain at the same level. And everything related to in-app actions and behavior of users inside the app will obviously sink and will depend on whether the user has given permission to collect and transfer his data.
The leaders of mobile app analytics have already given their assumptions and forecasts for the new tracking, as the changes to iOS 14 affect a very large proportion of users.
Summary
Changes in the IDFA transmission will affect both advertising in applications (e-commerce and other projects) and advertising of the applications themselves. Because ad campaigns simply won’t be able to optimize on incomplete data about user actions, and the ad itself won’t be as personalized as it is now.
How advertising campaigns will really work and how this will affect their effectiveness, we will be able to find out more precisely already in real cases after the release of innovations from Apple.
How to Increase Your ROI Through SEM?
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
WooCommerce vs Shopify: What is Better and What’s the Difference?
W hat is the best for your store, WooCommerce or Shopify? What features and themes do they have? What platform is easier to handle? Which is cheaper: WooCommerce or Shopify? There are so many questions to ask when choosing between these two platforms. Here is the complete guide.
There are many platforms that offer online store builders, you may end up bumping into two of the top leaders in the e-commerce market today, Shopify and WooCommerce. These two have reached the top according to users’ rating and are in a long-term battle
So, you’re ready to launch your online store and looking for the right platform for your business.
Both of these e-commerce platforms are designed for users to have their own online store without the involvement of a design and development team.
What's the difference between WooCommerce and Shopify?
Shopify is a universal platform. Everything you need to start online sales is there and ready to use. You can create and publish your online store entirely through Shopify and use its handy features and apps. While it’s limited in customization and flexibility, it has everything a beginner needs.
Shopify is a standalone platform.
You can start quickly and have no problem with any hosting sites, etc. You get built-in tools to create, execute and analyze your Facebook and Google campaigns.
A comprehensive dashboard for orders, shipments, and payments. However, Shopify is a cloud-based solution that can limit your flexibility. It can be very difficult to customize Shopify-based stores for specific business needs.
WooCommerce is standalone e-commerce software. You can access the code and customize your store according to your needs, however, you will have to take responsibility for the technical aspects of your store. The main difference between WooCommerce and Shopify is that WooCommerce is free and open-source; it is a WordPress plugin. This means that you will need a hosted site with WordPress installed on it.
If you already know what WordPress is, then it’s a great tool, WooCommerce can be a pretty appealing option for you. However, if you’re still looking for the best way to build your online store, let’s take a closer look at Shopify vs WooCommerce comparison.
What you need to keep in mind when choosing and managing your online store.
When choosing between WooCommerce and Shopify, you should consider some key factors that will affect your online store performance.
Key Factors
- Available and necessary features
- Design and themes
- Customization
- User friendly
- Security
- Support
- SEO options
- Navigation
- Payment gateways
- Add-ons
- Pricing
Themes comparison between WooCommerce and Shopify
Design is an integral part of any online store, that can become the main incentive for the buyer to make a purchase.
Shopify offers 72 themes, 6 of them are free. For the rest, you will have to pay at least USD 160. They are all top-notch in terms of aesthetics, and some of them may allow you to take advantage of modern design features such as video backgrounds and parallax scrolling. Shopify templates are considered to be some of the highest quality e-commerce templates in the market.
You can also create your own templates in Shopify by accessing the theme code. Some themes may not be officially supported by Shopify. Therefore, before making any changes, you need to contact the third-party developer of the template to get help setting up and installing it. Each template has unique variations, so you can customize them the way you want and have many different color options. Plus, they are all mobile-friendly.
For a WooCommerce store, you can use any WordPress theme you like. For example, Storefront is the official open-source theme for WooCommerce. Flexible, simple, and easy to use WordPress theme with simple customizations. And it’s a free, yet reliable template for users. There are also many other premium and affordable themes from the WooCommerce range.
You will need to change the images on your own, create your own menu, select the number of products on the page, font, and color, display the products as a list of titles – and you’re done. If you want an original design, use the deep settings of the premium theme to create the look you want. There are many color and layout customization options available.
Comparison of WooCommerce and Shopify Features
Localization and languages.
Shopify uses the Langify app, which offers multiple languages and currency options for the store and checkout page for USD 17.50 / month or USD 210 / year.
WooCommerce uses the well-recommended WPML plugin to create a complete multilingual solution. It costs USD 79 the first year and USD 59 after that.
Integration with social networks.
Shopify integrates seamlessly with Facebook and Instagram. The Facebook and Pinterest apps in Shopify are free, and the Instagram integration app costs USD 14.95 per month (USD 179.4 per year)
With WooCommerce, you can get free Facebook plugins. You will have to pay for Instagram (USD 29 per year) and the Pinterest plugin (USD 79 per year).
“Wishlists” help drive the sales of repeat customers.
“Wishlist” plugins in WooCommerce are free. They allow your store buyers to create their wishlists and then share them with their followers on social media. Share wishlists can introduce your store to an entirely new customer base.
On Shopify, you can buy the Wishlists app. The price ranges from USD 14.99 to USD 99.99 per month. There is also a free data plan, however, it is limited.
All the necessary plugins that complement your WooCommerce store and make it really effective can be found in the WordPress plugin directory.
Payment options: WooCommerce vs Shopify
Both platforms offer multiple online payment gateways.
When it comes to payment integration, Shopify offers a variety of payment options that you can use to accept payments from your customers. It has a Shopify Payments payment solution (powered by Stripe) that integrates all popular third-party payment gateways: PayPal, Amazon Payments.
Fees. If you receive payment through a third-party payment gateway, Shopify charges an additional 2% fee on each transaction on top of the transaction fee charged by the payment gateway. The price ranges from 2% to 0.5%, depending on your subscription plan. Credit card rates on Shopify start at 2.9% for the basic plan.
WooCommerce’s built-in payment processing allows you to accept payments via Stripe and PayPal by default, and they’re free. You can also integrate plugins to accept credit card payments, direct bank transfer, checks or cash on delivery, Authorize.Net, Amazon Payments, or Braintree. They are not free and will cost you a minimum of USD 79 per year.
Due to its easy access to WooCommerce’s large availability of plugins, you can find tons of WooCommerce payment gateways. It even supports many regional and less popular payment services.
Fees. In WooCommerce, you are only charged a transaction fee by your bank or payment gateway. No transaction fees for your store. If you have a small store, you can use Shopify Payments, which has the same credit card rates as Stripe / PayPal. If choosing a merchant account and using a third-party gateway is critical, you’ll save a lot of money with WooCommerce.
WooCommerce support vs Shopify support
The quality of customer service at Shopify is common knowledge – you get 24/7 access to a customer advisor should you have any problems or questions. You can contact support via open chat, email, or phone.
There is also an extensive knowledge base that as solutions to common user questions and problems.
As far as WooCommerce is concerned, you can get support on the WordPress forums or WooCommerce.com. Also, there are many blogs and forums online dedicated to WooCommerce topics.
You can get third-party support from specialized agencies for an additional fee.
Overall, WooCommerce is great for completely independent people and can resolve issues by themselves, but instead looking for answers online.
SEO WooCommerce vs SEO Shopify: What's the Best
In Shopify, you can edit all SEO settings, from the meta title to 301 redirects. Shopify doesn’t give you complete freedom in which URLs you choose. If you want a blog URL, you need to use a structure like / blog/news/. For pages with normal content, you will need to use the / pages/subfolder in the URL.
To enable advanced snippets in Shopify, you either need to buy an app or dive into your store code. This is the metadata that search engines use to understand the content of your page.
For WooCommerce, you’ll need some digital deep dive again. Or you can add a simple SEO plugin and there are great free options with advanced features. Many WP plugins are available for adding rich snippets, some of them even free.
WooCommerce enables more SEO to compete with others in your niche.
Shopify vs WooCommerce Dropshipping: What's the Difference?
Dropshipping is an online business where a store does not store items in a warehouse. It fulfills orders by purchasing products from third parties and shipping them to customers.
Dropshipping with Shopify. When you create a dropshipping business, your users will be able to view products, add them to their cart, and make payments just like any other online store. Shopify also offers integration apps for some of the popular dropshipping marketplaces like AliExpress, Printify, Oberlo, and more. However, each of these marketplaces has subscription fees, shipping, and other fees.
To enable advanced snippets in Shopify, you either need to buy an app or dive into your store code. This is the metadata that search engines use to understand the content of your page.
For WooCommerce, you’ll need some digital deep dive again. Or you can add a simple SEO plugin and there are great free options with advanced features. Many WP plugins are available for adding rich snippets, some of them even free.
WooCommerce enables more SEO to compete with others in your niche.
WooCommerce vs Shopify: Which is Cheaper?
Shopify has a much more traditional pricing structure. It has a sliding scale of packages that offer users several different functions. Lite for Basic Shopify for USD 29 / month, Shopify for USD 79 / month, and Advanced Shopify for USD 299 / month.
WooCommerce is more flexible. While WooCommerce is free, it comes with additional costs including hosting, domain name, and security.
To run a WooCommerce store, you need a domain name, SSL certificate, and a WordPress hosting account.
Hosting – USD 3.95 / month – USD 47.4 per annum
SSL Certificate – USD 49.00 per year / may be free depending on the provider
Domain – USD 2 to USD 20 per year
Dropshipping with WooCommerce. With WooCommerce, you can install extensions that make order fulfillment easier. You can easily find extensions that will allow you to instantly import products, fulfill orders from your website, and more. You can even create your own e-commerce marketplace so other sellers can sell items on your site. Your supplier may have minimum order requirements, membership fees, and other fees.
While with Shopify you can immediately use your brand new e-commerce store, WooCommerce will require more optimization and proper planning and strategy depending on your business plan and goal.
How long does it take to install WooCommerce and Shopify?
Shopify will let you get your store up and running faster than WooCommerce. With WooCommerce, you will need more time to set up:
- Choose a hosting
- Buy a domain for your store
- Upload to cms WordPress site
If you have limited technical skills or starting from scratch to test, Shopify is the best option.
WooCommerce requires more hands-on skills to set it up. If you’re willing to spend more time with more technical control, WooCommerce is worth a try.
The WooCommerce Setup Wizard can help you with the basics, but it doesn’t answer more complex questions, As their model is assumed that you have a higher level of technical knowledge.
If you’re starting out selling online, Shopify sets up faster. Despite its limited scalability and functionality, it is fast and easy. If you already have a WordPress site or want to write the code yourself, give WooCommerce a try.
What is better WooCommerce or Shopify?
It depends on your expectations and goals, location of your business, and your level of technical expertise. Both WooCommerce and Shopify have many pros and cons that are relevant to you only. If you have basic technical knowledge and are familiar with WordPress and want to put more personal effort into your site, then WooCommerce is definitely your best bet. If you want to work and test if you actually like it, with limited functionality, then Shopify is better for you.
What's the difference between Shopify and WooCommerce?
Shopify is a cloud e-commerce service. WooCommerce is a WP plugin that installs on top of a WordPress website. Shopify has everything you need to start selling online, ready to go. Although it is limited in customization and flexibility, it is good for beginners. You start quickly and have no problem with any hosting platforms, etc. however keep in mind, the moment you stop your subscription in Shopify, your store will be gone.
WooCommerce is an open source standalone e-commerce software, it is a WordPress plugin. You can access the code and customize your store to suit your needs, but you must take responsibility for the technical aspects of your store, including the hosted website with WordPress installed on it.
If you already know what WordPress is, then great, WooCommerce can be a pretty appealing option for you.
Summary
Shopify is for you if you want a comprehensive all in one easy solution. This platform contains all the e-commerce features you need to quickly start, run and grow your business. You can create and publish your online store entirely through Shopify and use its handy features and apps. While Shopify takes a back seat in customization and SEO, it boasts 24/7 support that regular WP doesn’t offer.
WooCommerce is a WordPress plugin. So, you need a WordPress site. You can install the WooCommerce plugin for free, and in a few clicks you will have an online store ready to go. Its design includes a presentation ecosystem that allows you to take advantage of powerful additional features like sticky cart, pricing tables, or top product reviews. WooCommerce is free but may require additional costs including hosting, domain name, and security.
Shopify is not a content management system and is optimized for selling products only. If you want to add a lot of rich content to your site like videos, carousels, and more, along with the stuff you want to sell, then consider WordPress.
Have questions? Get in touch!